I just got my hands on a newsletter and found this too funny example of AXE and why they cut back on their great campaign. There is also a lesson to learn so pay attention 🙂
We talk about targeting the right people for your product, but just how valuable is it to know your audience?
Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of its customers:
In Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (a book written by Martin Lindström), we learn how Axe Deodorant took over their market through targeting.[Read more…] about Target Marketing – From Zero to #1 Seller